RHINK has developed the brand identity system of ID EYE CENTER in Gangnam, Seoul. ID EYE CENTER is a premium center specializing in high-technology surgery. We designed the brand symbol with the motif of the geometric beauty that can be found in the eyes. For a premium design that both patients and employees can relate to, we selected a color with low saturation, and emphasized that it provides high-quality treatment to patients by creating a column with the signature of the doctor in charge.

We also developed a mobile ui design and treatment chart system that considers patient convenience. As a program that informs the patient's surgical stability based on big data only from ID Ophthalmology, we have developed a service that satisfies both users and patients.